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Showing posts from November, 2014

On buying behaviours and usability

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This week I have been purchasing the photos from the running events that I've taken part in this year. One thing that I like, about getting several sets at the same time, is that it allows me to look at the user experience I come away with from each photo solution. So here I'm going to briefly compare two sites and think about any lessons I could draw for the travel industry, since that's where I work. The first experience I just wanted to discuss two different sites that left me quite different feelings. The first looked like a user forum from about 10 years ago. The search on race number takes you to page dominated by the search tool and other screen furniture about the gallery. This is followed by thumbnails of the matching photos. Clicking on any of these photos then takes you to the screen below, with various purchasing options including confusingly "All my images". There are some Google ads, which when looking at a friends images had an amusing