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Showing posts from June, 2016

CONFERENCE: Travel Technology Initiative Summer Conference 2016 - Moneyfor nothing

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How to explain revenue mange ment to normal people... This year's TTI summer conference was around the idea of "money for nothing" - that is doing effective revenue management to get more profit without any extra product or inventory. Like most of the professions in and around travel, it should come as no surprise that data analytics and supporting business decisions effectively seemed to be the main theme of the morning.  There were three speakers covering various aspects. Deniz Dorbek from Wyndham Hotel Group started by talking about "Total revenue management" from a hotel point of view. This included exploiting spa, sports, food and beverage, meetings as well as room rates. A key point in her summary was around people in revenue management communicating and working closely with the marketing and online analytics teams to ensure success.  Dimitrios Hiotis from Simon-Kucher and Partners is from a tour operator background and introduced tools at TUI